Retention Dec 18, 2025 5 min read
The 5 retention metrics every gym owner should track weekly.
Most gym owners track revenue. Smart gym owners track retention. Here are the 5 metrics that predict whether your members will stay or leave — before it's too late.
Revenue is a lagging indicator
Metric 1: 30-Day Engagement Rate
Metric 2: Average Revenue per Member (ARM)
Metric 3: First 90-Day Retention Rate
Metric 4: Cancellation Rate (Monthly)
Metric 5: Net Promoter Score (NPS)
The weekly dashboard
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