The brand behind
    your right-hand operator

    Elite right-hand operators for gym & studio CEOs. Bold, capable and ready to take the everyday off your plate.

    Explore the identity

    01 / Identity

    Heroes don’t do admin

    Super Sidekick™ recruits, trains and manages offshore Sidekicks, giving gym and studio CEOs the freedom to focus on their business. Part of the WrkPod Group.

    Capable

    Operators who take ownership, not just orders.

    Direct

    Clear words. Practical solutions. No unnecessary complexity.

    Human

    Real people, invested in your team and your business.

    Energised

    A confident identity built around forward momentum.

    02 / Colours

    Dark foundation. Sidekick energy

    The live website palette. Purple leads; dark surfaces and crisp white keep it focused.

    Sidekick Purple
    #6E30E8RGB 110, 48, 232

    Actions, highlights and energy

    --primary

    Operator Black
    #050505RGB 5, 5, 5

    Primary page background

    --background

    Surface
    #0F0F0FRGB 15, 15, 15

    Cards and framed elements

    --card

    Secondary
    #1F1F1FRGB 31, 31, 31

    Supporting surfaces

    --secondary

    White
    #FFFFFFRGB 255, 255, 255

    Headings and high-contrast text

    --foreground

    Muted Grey
    #8C8C8CRGB 140, 140, 140

    Secondary text and labels

    --muted-foreground

    03 / Typography

    Built to stand out. Easy to read

    Display / Anton

    Aa Bb Cc

    Meet your Sidekick

    Anton Regular · Uppercase · Italic
    Headlines, section titles and bold statements.

    Body & interface / Inter

    Aa Bb Cc

    More time for the work only you can do.

    Regular 400 · Medium 500 · Semibold 600 · Bold 700 · Extra bold 800
    Body copy, navigation, forms and supporting information.

    Display

    HEROES DON’T DO ADMIN

    Section

    WHAT WE TAKE OFF YOUR PLATE

    Body

    We recruit, train and manage your Sidekick.

    Label

    Gym / Studio Name

    05 / Voice

    Your capable right-hand partner

    Speak to gym and studio CEOs with clarity, confidence and a human touch.

    Words that sound like us

    • “Heroes don’t do admin.”
    • “Meet your Sidekick.”
    • “What we take off your plate.”
    • “Elite right-hand operators for gym & studio CEOs.”

    Our name

    Super Sidekick™

    Two words, with the trademark. Our people are Sidekicks. The focus is always on the operator behind the work, not an anonymous resource.

    06 / Elements

    The identity in action

    Primary & secondary actions

    Book a Call Meet the Sidekicks

    Admin. Numbers. Sales. Content.

    Confident type, purposeful purple accents and a dark, uncluttered foundation.